What are backlinks


Which Are Backlinks?

Google and other significant search engines consider backlinks”votes” for a particular page. Pages with a high number of backlinks tend to have high organic search engine rankings.

What are backlinks?

For instance, here is a connection from Forbes to my site.

Forbes backlink

Since link points directly to a page on my website, it’s a”backlink”.

Backlinks are basically votes from other sites. Every one of these votes informs search engines:”This material is valuable, credible and useful”.

In reality, backlinks formed the base of Google’s original algorithm (called”PageRank”).

PageRank citation

Even though Google has made thousands of changes to its own algorithm because then, backlinks stay a key ranking signal.

For instance, an industry study we conducted found that hyperlinks remain Google’s key ranking sign.

Search ranking factors

What Kinds of Backlinks are Valuable?

In other words, if you want to rank higher in the SERPs, concentrate on backlinks.

Put a different way:

A single quality backlink could be stronger than 1,000 low-quality backlinks.

As it happens, high-quality backlinks tend to share the same key traits.

Trait #1: They Come Out Of Reputable, Authoritative Websites

Would you rather get a backlink from Harvard… or some random man’s site?

As it happens, Google feels the same way.

This concept is known as”Domain Authority”. Basically, the more power a site has, the more authority it could pass on to a site (via a link).

Domain authority

For instance, here is a link that I got from TechCrunch.

Techcrunch backlink

According to Ahrefs, TechCrunch is a very authoritative domainname.

Because that connection comes from an authority website, Google puts lots of weight onto it. Actually, I noticed a rise in my organic search engine traffic shortly after TechCrunch linked to me.

Are these links hard to get? Definitely.

Are they worth it? Absolutely.

What are anchor links?

In general, you want your links to possess anchor text that includes your target keyword.

In fact, a recent industry study found a correlation between keyword-rich anchor text and higher rankings for that keyword.

You don’t need to go overboard with keyword-rich anchor text.

Google Penguin filters out sites that use black hat link building strategies. And it specifically focuses on sites that build backlinks with exact game anchor text.

Trait #3: Your Website (and Page) Linking to You Is Topically Related To Your Site

When a website links to another website, Google wants to find that the 2 sites are related.

Picture you published an article about running a marathon.

In that case, Google will place considerably more burden on links from sites about marathons, running, fitness sites about fishing, unicycles, and electronic advertising.

Contextual backlinks

Trait #4: The Link Is a”Dofollow” Link

Google and other search engines discount links with the”nofollow” tag attached to it.

Nofollow hyperlinks

(In other words, nofollow links don’t count search engine ranking algorithms).

Luckily, the huge majority of connections on the web are”dofollow” hyperlinks.

And the majority of the links that have the nofollow tag aren’t that valuable to begin with.

Blog comments

Press releases

Paid advertising

These links aren’t super helpful for SEO anyway, so it’s not a big deal that they’re nofollow.

Trait #5: The Link Can Be From a Domain Name That Hasn’t Linked to You Before

Let’s say you get a link from Website A.

Well, let’s say Website A links to you again. And again. And again.

Are the 2nd, 3rd and 4th connections as successful as the primary one?

As it happens, links from precisely the exact same site have decreasing returns.

Position power

Or put another way:

It is usually much better to receive 100 links from 100 different websites than 1,000 links in precisely the same website.

Actually our search engine rank correlation research found that the number of websites linking to you personally (not the total quantity of backlinks) connected with Google rankings over any other element.

Number of speaking domains

Now that you’ve seen what kinds of backlinks would be the most helpful for your Google ranks, it is time for me to demonstrate how to begin building them.

Best Practices

Produce a Linkable Assets

if you would like people to connect to your site, you will need something on your website worth linking to.

A Linkable Asset could be a blog post, a video, a piece of software, a quiz, a survey… essentially anything that people are going to want to connect to.

In most cases, your own linkable asset is going to be an wonderful bit of content (which is why search engine optimization and articles advertising are so tightly tied together).

That made me curious:”Do you know these 200 signs?” .

Of course, Google was not going to announce them to the planet. So I started compiling statements from Google and patents which I found online.

Compiling these 200 factors was extremely time-consuming (it took me 2 weeks). But in the end, I FINALLY compiled a list of 200 ranking factors that Google may use in their own algorithm.

To date, this only piece of content has created over 19,600 traffic from 4,810 domain names.

One of my most successful articles to date (regarding backlinks and organic visitors ) is my ultimate guide to YouTube SEO.

Backlinko — How To Rank YouTube Videos Post

once I began writing this post I was starting to get some success with YouTube marketing. So I decided to compile and discuss what I heard in the form of an ultimate manual.

I also decided to add a lot of examples in my manual:

How To Rank YouTube Videos Steps

(One thing that the Majority of the other content on this subject lacked)

Although this post hasn’t generated the same amount of hyperlinks as my Google Ranking Factors post, it’s still racked up quite a few backlinks.

(The type of quality content that you publish on your site currently )

It’d be pretty great, right?

Luckily, that’s a real thing. And they’re called connection roundups.

Here’s an illustration:

Link roundups

Link roundups are daily, weekly or monthly blog posts that link to outstanding content.

Here’s an example of a backlink that I recently built from a roundup:


Here is the step-by-step process.

Find Link Roundups On Your Niche: Use search strings in Google search, like ““Keyword” +”link roundup”.

Pitch Your Own Resource: (Gently) imply that they include your linkable advantage to the roundup.

And if your article is a fantastic fit for this individual’s roundup, you’ll get a high-quality connection.

Backlink email

(They may also share your content on social media)

Use The Moving Man Method

Here is the 3-step process:

First, you find web pages, tools or companies that are obsolete, rebranded or recently changed titles.

Afterward, find the websites that are still linking to these resources that are obsolete.

Eventually, you email visitors to let them know that they’re linking to something that is out of date.

Allow Me to reveal how this works with a real-life example…

A while back I read that a site for a large SEO agency website suddenly shut down.